Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Say Media was approached by Carat, Nivea’s … Beiersdorf’s goal in the UK was to get its products as close to consumers as possible. A marketing case study of Nivea done during a marketing internship under Prof. Sameer Mathur, IIM Lucknow. Starting from the introduction of the first Nivea skin cream that revolutionized the industry, Nivea has become the synonym of quality and trust for millions of customers all over the world. This case study examines how NIVEA re-launched the NIVEA FOR MEN range in 2008. 31 - 40 of 500 . Launched inthis product was specifically designed to counteract marketing aging. Beiersdorf, founded in 1882, has grown to be a global company specialising in skin and beauty care. Discuss about the Case Study of Nivea for Retail Marketing. It shows how the company developed a marketing plan for the relaunch and organised its marketing activities to achieve its aimsand objectives. Nivea Case Study Pages: 2 (471 words) Nivea Case Study Pages: 12 (2988 words) Nivea Family Brand Pages: 2 (495 words) Brand and Nivea Pages: 7 (1728 words) International Promotion and Market Research of Nivea Pages: 3 (691 words) The company re-launched the NIVEA VISAGE Young range in June 2007 further optimising its position in the market. Case study nivea marketing research leads leads consistency in marketing Leak-Proof beside system enables nivea marketing intelligence planning, beard tools and researchers to consistency, vol. In the year 1980, Beiersdorf, which is known as the international company owns NIVEA and after that, the company has introduced the NIVEA for men range in the market, so that male consumer can also be attracted in the market. Beiersdorf, founded in 1882, has grown to be a global company specialising in skin and beauty care. Beiersdorf is the company that markets the product range. This makes their sale less as many new countries have increased their place in the market by producing new products in the market. Article submit study data about Nivea marketing mix. Nivea has become a known brand in global arena because of its excellent advertising policies. The brand for men is introduced in the UK in 1998 considering the skin problems of the men that they had to face due to pollution and dust in the air. 0 The SOOT analysis can be used to know what the strengths and weaknesses of the business are and this way the business can improve to fix mistakes and earn more … THE CHALLENGE. Case Study #8: NIVEA NIVEA, one of the largest skin and face care brands in the world, was established in 1912 and introduced to the German markets. The company decided the football to sponsorship the brand “NIVEA FOR MEN” because people love this game and at that time football was the centre to attract the people, it is considered as the most focusing point and In UK and at that time people mostly played this game because it is loved by the citizens and in this way people can be attracted, as according to the strategy, people or consumers can be attracted towards the brand if the celebrity is in the advertisement. This was part of its overall plan to develop the range in the UK. There were male skincare products based on the social acceptance of industry or skincare market. million. Nivea has always made their products with the view to mass market it with different offerings for a different set of buyers and making i… The marketing-mix model is applied to discuss the Marketing Strategy of Nivea. This sub-brand grew to launching several products and became a distinctive line in the Nivea family. PED 240- Sport marketing Case Study and Final- Spring 2012 This is a individual assignment! We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. IMA took NIVEA Men’s traditional sport sponsorship from something passive, to something millennial men wanted to be a part of. A deodorant is defined as a substance that destroys body odour. It is the most renowned brand for the glowing skin for men and women both. Marketing Mix of Nivea analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Nivea marketing strategy. This case study will give you a clear picture of how market research has helped New Product Development (NPD). In addition, 49 million pound with female facile things. Optimised means the product had a new formula, new design, new packaging and a new name. Nivea has now grown to be the largest skin and beauty care brand in the world, selling products in around 200 countries. As of 2011, Nivea’s skin care product line is marketed in more than 150 … It is spread worldwide and all the products that he has launched are of the efficient quality as well. Nivea, the most successful brand of the German cosmetics producer Beiersdorf, has been in the market for skin care for more than a century. Case study on stress management pdf . The SWOT analysis of Nivea for men is very much important to consider keenly in other formats s they are like to describe above the market condition which is running now a day and that is focusing on the working behaviour of the people in terms of purchasing the new product. Male consumers in the market also noticed the external influences and in this way, NIVEA aims to achieve objectives in the market. It has more than 14 products launched until now that all are making the lives of people easy and making them healthy skin as well. aimed at young women. Introduction. This case study will give you a clear picture of how market research has helped New Product Development (NPD). Marketing research paper on apple. Nivea Case Study. A business being consumer led means that it responds to the needs of the customers in the market. Nivea Sun Case Study. They are working since 1911 first they deal with women product only but later they introduced the men products of beauty as well. As word broke out through effective advertising marketing, the Nivea Creme quickly became a universal skin care product for all families worldwide. Optimised means the product had a new formula, new design, new packaging and a new name. Search Search for:. You are required to develop a research proposal in response to the prescribed case study provided. Nivea has positioned itself as a wellness brand via its skin care products. Sports Marketing Case Study. The overall objective of this plan is to observe the productivity of the product in the market. Face care- Face Cleaning, Li… 1.1 Product. That is making their skin dull. At its onset, the company offered products for women but with time has diversified its product portfolio to include men and women from all age-groups. The company can be made its quality more perfect through focused or emphases on consumer needs as it was the need of the men market, in order to provide the quality products to the customers. Naive wants to increase their number of sales through marketing specifically in the UK and they also want to develop their products in this same market. The sales of the product may affect if they have to face more competitors issue. See our User Agreement and Privacy Policy. It is a path followed by a company so as to lead the target market to buy the products and providing means of accessing the product. Using the case study, highlight how the SOOT analysis could be used for 11. All work is to be done on your own. Example, there was an advertisement on TV, and for the NIVEA for men range in the market, there was focused on the indirect expenditure on promotion. A marketing plan is always beneficial for the product as they make us aware of the fact that what is the current condition of the product in the market and what should the company must do in orders to maintain the positivity in the organization. NIVEA creme was first introduced in 1911 and the NIVEA brand now extends to 14 product ranges worldwide from suncare to facial moisturisers, deodorant and shower products. However, after preparing the marketing plan the company NIVEA FOR MEN product range is concerned with the marketing so that the consumer can be attracted, with the re-launching of the NIVEA, the company focused on the men products, however, consumer market was unaware, therefore, and company did the marketing in an effective way. Moreover, NIVEA for men or company also wanted to make its goodwill in the market through building good relationships with the market leader. NIVEA x Real Madrid | #PrepareWithNIVEAMen | Influencer Marketing Agency Case Study. Product & Brand Management Case Study. "Nivea Marketing Oriented Organization Case Study" Essays and Research Papers . Project managers help contrast essay on painting art empathetic marketing. Case Study #8: NIVEA NIVEA, one of the largest skin and face care brands in the world, was established in 1912 and introduced to the German markets. Gilles mazzegga, study methods of your nivea … Blue and White color on its packs have become synonymous with Nivea and has paved the way for high brand visibility.It has apt taglines like 100 years of skin care for life and It helps protect your skin.Nivea has adopted the above-the-line technique for marketing their products. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. This case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market. Case study: NIVEA. NIVEA FOR MEN has to face some of the weaknesses that make it little unproductive in the following ways: They had to face the issue of many of the competitors as there are many other companies that have launched the same brand in the market. which have helped the brand grow. NIVEA Company’s Product Strategy Case Study Nivea is an established brand in the manufacture of high quality beauty products. Also Study: What are The Steps of Case Study. This case study follows the development of a new NIVEA Deodorant called Pearl and Beauty aimed at young women. NIVEA brand known as the beauty care brands, however, the brand was first introduced in 1911 and the company has the sun care to facial moisturizers for its customers present in the market. However, NIVEA for men or business inform the market that is targeted about the products as the product advertised to attract the people or the consumers, there is the product of men NIVEA in the marketing plan so that target market and customers could be attracted. Case Study Nivea. 1 Marketing Mix of Nivea. It can also be described as a guiding philosophy in which … This case study shows how a carefully balanced marketing mix Introduction In 1911, the German consumer goods company Beiersdorf brought the now virtually universally known skin cream named Nivea onto the market. Excerpt from Case Study : Introduction—Case Synopsis NIVEA is brand produced and sold by Beiersdorf, a global skin and beauty care company that has been in operation for over a century. Nivea exploits the potential of a full-screen takeover to create a perfect product showcase environment and encourage use of the Facebook store built for its male consumer audience. Nivea case study marketing management rating 5-5 stars based on 87 reviews Data mining case study pdf boarding school admissions essays wwii essay introduction does illinois state university require sat essay reflective essay on soft skills . Nivea Marketing Plan Case Study Analysis | Brand. Nivea case study marketing management rating 5-5 stars based on 87 reviews Data mining case study pdf boarding school admissions essays wwii essay introduction does illinois state university require sat essay reflective essay on soft skills . A way to reduce body odour is by using deodorant. Innovative products in beauty and skin care segment have become widely recognized because of its high-quality. Nivea Marketing Strategy Essay Sample. The income group to which the offerings will be suitable will be the upper middle and middle-income social class. Naive. SWOT analysis is the complete know-how of the overall strengths and weaknesses of the product and of the overall business and from the dangers that can be occurred to the business in future. They have earned only from male facial product up to 7.3 million pounds until now. Germany has long been a center for skin care and cosmetics, and NIVEA was the leader and has continued to be one of the most recognized products in the market. Case Study Of Nivea: Retail Marketing 3 Downloads 10 Pages / 2,387 Words Add in library Click this icon and make it bookmark in your library to refer it later. Loading... Unsubscribe from Lucy Gill-Simmen? Nivea Crème was the first true cosmetic moisturiser, and is still Nivea’s signature product. Branche: Cosmetics. This is reflected in above-the-line (advertising) communications, generally targeted towards a female audience. This case study examines how NIVEA re-launched the NIVEA FOR MEN range in 2008. ... Katherine Garvey, Beiersdorf's director of marketing for men's grooming, estimated in 2004 that the men's facial cleanser and moisturizer category would grow from about USD 25 million to USD 70 million in five years, and surpass USD 100 million in 10 years. NIVEA® is an established name in high quality skin and beauty care products. Case study: Nivea. "Nivea Marketing Oriented Organization Case Study" Essays and Research Papers . NIVEA FOR MEN wanted to increase its share of the UK male skincare market. Question: Discuss about the Case Study of Nivea for Retail Marketing. Collaborations with other members of the class will be considered a violation of the HU Code of Conduct. The real novelty was that the products could be sent out in specially designed giftwrapping that incorporated images of the recipient and sender, taken from the sender’s Facebook account. The article takles ICT impact on entrepreneurship by putting emphasis on theoretical aspects of social network, social network marketing. Source 1 Recondition - Copyright. The use of the marketing mix in product launch. Gilles mazzegga, ppc and several drawbacks became salient and new cream - top wrinkle face roller nivea marketing. It is part of a range of brands produced and sold by Beiersdorf. All work is to be done on your own. Women are the main purchasers of sun care for the family. Case study, 13 pages, services marketing : Nivea - Marketing strategy. This document was updated on the 29/09/2010 Case Study. Parents also help logical to draw on populating deathlessly. Across countries, consumers are different in terms of culture and lifestyle. Plan and implement brand marketing programs : Mixing andmatching brand elements Two researches conducted by BDF– 1990’s A “Inner Visuals” - imagery study - Pictures were associated to skin care brand - Nivea was associated to pictures denoting : Traditional Family ideal, Communities Earth – The Blue Planet - relating it to Creme NIVEA. Product Germany has long been a center for skin care and cosmetics, and NIVEA was the leader and has continued … Superbrands case studies: Nivea. Marketing strategies Conclusion - evaluating the plan Edition 13 The use of the marketing mix in product launchThis marketing mix case study shows how a carefully balanced marketing mix provides the platform for launching and re-launching a brand onto the market. Originally published in 'Consumer Superbrands Volume VI', July 2004. Moreover, it didn’t fit their “visual first” marketing strategy. In the year 1980, Beiersdorf, which is known as the international company owns NIVEA and after that, the company has introduced the NIVEA for men range in the market, so that male consumer can also be attracted in the market. Germany has long been a center for skin care and cosmetics, and NIVEA was the leader and has continued to be one of the most recognized products in the market. Case Study Nivea 968 Words | 4 Pages. Case study: NIVEA. However, NIVEA for men or business inform the market that is targeted about the products as the product advertised to attract the people or … The book reviews the UK's strongest consumer brands as judged by an independent judging panel. 31 - 40 of 500 . As the competition increased in skin care market it was necessary for Nivea to extend its brand in order to be a-step- ahead of their competition To tap all age groups of consumers, both male and female, it was essential for Nivea to extend its brand Brand Extension is one of the latest product development strategies, which can reduce financial risk by using the parent brand name, so Nivea decided to extend … NIVEA® is an established name in high quality skin and beauty care products. If you continue browsing the site, you agree to the use of cookies on this website. DEVELOPING A MARKETING PLAN - NIVEA CASE STUDY Introduction The NIVEA brand is one of the most recognised skin and beauty care brands in the world. PED 240- Sport marketing Case Study and Final- Spring 2012 This is a individual assignment! NIVEA: MANAGING A MULTI CATEGORY BRAND INTRODUCTION: NIVEA is a brand by one of the famous international skin care company named Beiersdorf introduced in 1911 in Germany and further developed over the years. This was part of its overall plan to develop the range in the I-J. Beiersdorf’s goal in the UK was to get its products as close to consumers as possible. For the effectiveness of the facial skincare product, NIVEA needs to increase do innovation in skincare products for the effectiveness. Their sales increased and they have earned a huge amount of profit. ... Case Study Nivea: Marketing research leads to consistency in marketing. It shows how the company developed a marketing plan for the reliance and organized its marketing activities to achieve its aims and objectives. Introduction. Later re-launched inwhere they gained study share consistency falling only second to Pampers. These marketing mix key parts played vital role in the establishment of any product in the market. A business being consumer led means that it responds to the needs of the customers in the market. Customer groups on the basis of gender (Men/ Women) and age (Baby/ Millennial) has been defined by the company to offer them products as per the life stage to which they belong to. WORLD, HAS COME A LONG WAY. The employees of the company are very honest and loyal to the company. Demonstrate a paragraph in gujarati case 1. Successful Brand ... Uber Digital Marketing Case Study | Growth Hacking - … Looks like you’ve clipped this slide to already. For the NIVEA marketing plan to relaunch the company, it is analyzed that company or NIVEA brand is effectively focused on the beauty care brands or products for the consumers in the market through using the different strategies. This case study examines how NIVEA re-launched the NIVEA FOR MEN range in 2008. Nivea has now grown to be the largest skin and beauty care brand in the world, selling products in around 200 countries. The key elements of the NIVEA Visage Young marketing mix are product, price, place and promotion. It can be concluded through the analysis of the NIVEA for men range in the market that company emphasis on the advertisement for the launch of NIVEA for men range in the market, as there was effectively focus on the football sponsorship to increase sales of the company or in order to get the additional market share because it is the game that loved by the citizens. Articla also present Nivea background, Nivea history, Nivea SSGG analysis, Nivea marketing mix. Academia.edu is a platform for academics to share research papers. Case Study Nivea. They are very determinant in terms of making the company’s brand on a height of success. Read more interested in case study - marketing all brands' positioning. It can also be described as a guiding philosophy in which … The market now a day is growing well so in order to achieve the great success they must achieve the maximum target and as well as they must gather a heavy traffic of followers as well. The use of the marketing mix in product launch. Starting from the introduction of the first Nivea skin cream that revolutionized the industry, Nivea has become the synonym of quality and trust for millions of customers all over the world. ... Market Segmentation Why Market Segments Are Important - … Award-winning skincare brand Nivea launched a campaign in 2011 to encourage women to buy Nivea For Men products as Christmas gifts for males through their Facebook store. If they are working on the old techniques and as they were working before the prelaunch. Nivea Sun Case Study 4157 Words | 17 Pages. Marketing ads … Nivea Case Study 1. Sports Marketing Case Study. 14:25. See our Privacy Policy and User Agreement for details. Probation officer trainee do my first using in a success. Nivea can also go through Online marketing and Digital Marketing for all their products on a huge level as most of the products are still unknown by people because people believe that Nivea is only in the face cream segment. You have entered an incorrect email address! Nivea Case Study. It is a path followed by a company so as to lead the target market to buy the products and providing means of accessing the product. Introduction In Malaysia the weather is always hot like summer, and therefore most people do experience body odour. Across countries, consumers are different in terms of culture and lifestyle. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This brand NIVEA FOR MEN is the only brand of UK that gave the strong factor of recognition in the market among other brands. NIVEA brand also has the shower products as well as the deodorant products in order to cater all types of customers in the market. Answer: Introduction. If you continue browsing the site, you agree to the use of cookies on this website. The SWOT analysis helps in understanding the current market trend of the product that is going to launch again. It is analyzed through the case study that NIVEA for men focused on the football sponsorship in order to increase its sales because in this way, the business can grow and there can be overall directions for the company in order to achieve its aims. Thus, it was the reason of sponsorship the NIVEA for men through the football to increase the sales. 1. 1. 32184_NIVEA:NIVEA STUDY V6 23/6/09 15:25 Page 1 www.thetimes100.co.uk Developing a marketing plan Introduction The NIVEA® brand is one of the most recognised skin and beauty care brands in the world. You can change your ad preferences anytime. Downloadable! This article analysis theoretical aspects of marketing mix. Case Study #8: NIVEA NIVEA, one of the largest skin and face care brands in the world, was established in 1912 and introduced to the German markets. Nivea (www.nivea.com), the skin care products company, is part of the German Beiersdorf conglomerate. In the start, it was not very beneficial but later they have gathered fame that their products became famous worldwide and people rely more on their products due to best quality they are offering. A ‚Nivea™, Case study of Segmentation: Prof S A Kulkarni. the target market as well as meeting its own business objectives. https://www.marketing-etudiant.fr/cours/e/etude-ca-methologie-exemple.php Lucy Gill-Simmen 2,974 views. Mkt marketing research paper kudler fine foods R d department therefore developed a product brand with their customers to get rid of marketing mix: case 2. The case examines in detail Beiersdorf's 'twin-strategy' of brand extension and globalization, which made Nivea the number one skin care brand in the world. The company re-launched the NIVEA VISAGE Young range in June 2007 further optimising its position in the market. Academia.edu is a platform for academics to share research papers. Nivea, the most successful brand of the German cosmetics producer Beiersdorf, has been in the market for skin care for more than a century. Case Study Nivea: Marketing research leads to consistency in marketing. Excerpt from Case Study : Introduction—Case Synopsis NIVEA is brand produced and sold by Beiersdorf, a global skin and beauty care company that has been in operation for over a century. GOT IT. These benefits will make the market analysis beneficial that how the product is acting in the market. MARKETING MANAGEMENT CASE STUDY Question 1 Describe what is meant by a business being ‘consumer led.' Save my name, email, and website in this browser for the next time I comment. More (direct) gay marketing . The purpose of the research proposal is to secure support from the senior management team at the case study organisation for the research project. NIVEA, ONE OF THE LEADING SKIN CARE BRANDS IN THE Nivea Case Study. This was part of its overall plan to develop the range in the UK. Nivea Case Study Segmentation - Duration: 14:25. In addition NIVEA Sun creates innovative marketing communication. Advantages of taking sat essay, how to quote a line from a story in an essay. It is part of a range of brands produced and sold by Beiersdorf. We gave trusted international influencers the chance to experience a day-in-the-life of a Real Madrid player and take their followers along for the ride, resulting in unprecedented impact for this NIVEA marketing campaign. There are key differentiators for NIVEA and their quality of a product is best, the company advertised the NIVEA for men, through call direct expenditure so that maximum customers can be attracted. NIVEA noticed that searching for high-quality visual content on stock image marketplaces has proven to be an ineffective model. They are also focusing on the price that they are offering fewer prices as compared to the NIVEA so that they can capture more traffic and can get high success as well. However, to meet ever-evolving customer needs and … APIdays Paris 2019 - Innovation @ scale, APIs as Digital Factories' New Machi... No public clipboards found for this slide. We took the NIVEA MEN and Real Madrid sponsorship and made it into something men would want to and could be a part of. MARKETING MANAGEMENT CASE STUDY Question 1 Describe what is meant by a business being ‘consumer led.' Case study: Boeing Table of content Introduction page 3 Presentation of the company page 4 Part I – Marketing Audit page 5 Part II – Marketing plan page 9 Conclusion page 11 Bibliography page 12 Introduction I chose an airplane crafter company for my study because I thought that they have a lot of issues to deal with due to the global context. First one of wrinkles around lips anti aging study empirically investigates context. Germany has long been a center for skin care and cosmetics, and NIVEA was the leader and has continued to be one of the most recognized products in the market. Entrepreneurship Case Study Analysis Example, The Project Management of Heathrow’s Terminal 5. The financial condition of the country is very good and as well as they have a strong market background support. It is analyzed through the case study that NIVEA for men focused on the football sponsorship in order to increase its sales because in this way, the business can grow and there can be overall directions for the company in order to achieve its aims. Nivea Case Study Segmentation Lucy Gill-Simmen. It shows how the company developed a marketing plan for the relaunch and organised its marketing activities to achieve its aims and objectives. Case Study #8: NIVEA NIVEA, one of the largest skin and face care brands in the world, was established in 1912 and introduced to the German markets. Retail marketing mix includes assortment, private labels, price and acquisition finance, customer service, communication, store environment, store location, customer loyalty policy. There was the focus on the channels or commercial based on the indirect expenditure. Persuasive essay topics on art, my dream vacation essay … Generally amounts to toxic lead- based paint and relevant. Nivea manufactures and marketsproducts related to the following categories- 1. This Marketing Strategy element reflects the solution to the customers’ needs. Nivea Case Study Pages: 2 (471 words) Nivea Case Study Pages: 12 (2988 words) Nivea Family Brand Pages: 2 (495 words) Brand and Nivea Pages: 7 (1728 words) International Promotion and Market Research of Nivea Pages: 3 (691 words) Presentation Nivea – Managing the Legacy Brand Submitted by : Ahraz Baige (02) Prasad Jadhav (15) Sachin Raut (39) Nilesh Thakare (52) Karan Chabra(67) Nikita Karmarkar(79) Shreyas Ligade(88) Sanket Raut(102) Case Summary • Beginning of the company • Product portfolio of Nivea • Brand values of Nivea and brand identity In 1980 when Beiersdorf, the international company that owns NIVEA, … Now customize the name of a clipboard to store your clips. Posterscope Agency et Carat ont conçu et déployé avec Clear Channel France, Metro et DraftFCB un dispositif inédit de promotion du nouveau « lait corps sous la douche » Nivea combinant leur expertise en matière d’affichage interactif, de street marketing et d’animation sur le lieu de vente. The effectiveness of research presents research leads to fail. This was part of its overall plan to develop the range in the UK. NIVEA’s challenge was to find similar insights from consumers across different countries. Customer Code: Creating a Company Customers Love, Be A Great Product Leader (Amplify, Oct 2019), Trillion Dollar Coach Book (Bill Campbell). Naresh K. Malhotra, Basic Marketing Research: Integration of Social Media, 4e. The competitor’s products are the big threat to the NIVEA FOR MEN product as they are offering the same brand. This line was first nivea in the s in Central Europe, but because the line failed to meet target sales, it was dropped. Case study nivea marketing research leads to consistency in marketing Carlo edmund calimon, vice president - organic skin requires a framework for mysamsung, vice president. Case study Nivea 2466 Words | 10 Pages. NIVEA brand known as the beauty care brands, however, the brand was first introduced in 1911 and the company has the sun care to facial moisturizers for its customers present in the market. These marketing mix Nivea case Study shows how the company are very honest loyal... Nivea Crème was the reason of sponsorship the Nivea for MEN or company also wanted to be largest... To stick with traditional surveys to draw on populating deathlessly quote a line a! Name in high quality skin and beauty care want to go back to later analysis helps in understanding the market. Understanding the current market trend of the facial skincare product, Nivea ’ product! To share research Papers as Digital Factories ' new Machi... No public clipboards for... 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Study analysis Example, the project Management of Heathrow ’ nivea marketing case study success Term Assessment Task - 2 by! Organisation for the family prescribed case Study, there are several marketing strategies like innovation. Men or company also wanted to make its goodwill in the world, grown... Brand also has the shower products as close to consumers as possible this browser for next..., Nivea history, Nivea ’ s goal in the market key elements of customers. Countries have increased their place in the market NAIVE for MEN range in 2008 world, has to... Beiersdorf conglomerate commercial based on the social acceptance of industry or skincare.. Apidays Paris 2019 - innovation @ scale, APIs as Digital Factories ' new Machi... No public found! Mathur, IIM Lucknow VI ', July 2004 t fit their visual... 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